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Frequently Asked Questions
Product & Value
What problem are we solving?
Why buy from us? What makes us different?
Does it fulfill the promise?
Is it intuitive and pleasant to use?
Would users miss it if it disappeared?
Company & Vision
Why does the company exist?
How can it evolve?
What are your company values?
What is your vision in 5 years?
Can you adapt if markets change?
Brand & Identity
Who is our ideal customer (ICP)?
What is our identity?
What should the product represent?
How should customers perceive us?
What are your core values?
What emotions do you aim to evoke?
What is your one-sentence brand perception goal?
